Mobile Demand-Side Platform (DSP), Velocity
Velocity was built for mobile from the ground up. Velocity makes complex decisions in millisecond time on billions of ad impressions based on hundreds of audience attributes. Leveraging first- and third-party data to help users understand where consumers are and how to reach them. Fast data does not even begin to describe the Velocity Audience Engine. The sub-second technology stack was built to analyze billions of ad impressions, while leveraging First and Third Party data sets to only bid on qualified audience segments. These segments can be built on location, demographics, contextual, category interest, like personas and much more. Once a relevant pool of audiences have been identified, Velocity then begins to optimize campaigns based on end goal metrics. At the heart of the audience engine is a sophisticated algorithm designed to find consumers and deliver messages to drive an optimal ROI.